Notice at Collection of Personal Information for California Account Holders & Prospective Account Holders

This Notice at Collection describes the categories of California Personal Information that we collect from account holders and prospective account holders. If you would like to learn more about our information practices, please visit our privacy policy. In this Notice at Collection, “we,” “us,” and “our” refer to AssetMark, Inc., AssetMark Trust Company, AssetMark Services, Inc., and AssetMark Brokerage, LLC (collectively, “AssetMark”). “You” refers to you, an individual.

Information We Collect

CATEGORIES OF INFORMATION WE COLLECT	PURPOSE FOR WHICH THE INFORMATION WILL BE USED	LENGTH OF TIME WE KEEP THE INFORMATION
Identifiers, such as your name, address, Internet Protocol (IP) address, device identifier, e-mail address, account name and number, telephone number(s), signature and sensitive personal information such as social security number, driver’s license number, and passport number.	To service your accounts and provide financial products and services to you To comply with legal requirements To advertise and market our products and services to you To detect fraud and security incidents and analyze activity on our websites	As required by law. Typically a minimum of six years
Commercial information, such as products or services purchased.	To service your accounts and provide financial products and services to you To advertise and market our products and services to you	As required by law. Typically a minimum of six years
Internet or other electronic network activity, such as your interaction with our websites.	To service your accounts and provide financial products and services to you To advertise and market our products and services to you To detect security incidents and fraud, and to analyze activity on our website	A maximum of 26 months
Audio information, such as telephone calls on recorded lines.	To service your accounts and provide financial products and services to you To detect fraud and maintain security	Typically a minimum of one year or the audio file and a minimum of five years for the written transcripts.
Visual information, such as images from security cameras in certain locations in our offices and surrounding areas.	To maintain security	30 days
Professional or employment-related data, such as your work history and income.	To service your accounts and provide financial products and services to you	As required by law. Typically a minimum of six years
Inferences drawn from the information we collect about you.	To market, provide, and/or receive products and services to or from your organization To service your accounts and provide financial products and services to you To advertise and market our products and services to you	No longer than the information on which the inferences are based
Sensitive personal information, including your login and account number in combination with any security or access code or password.	To service your accounts and provide financial products and services to you To detect fraud and maintain security	As required by law. Typically a minimum of six years

Information We Sell Or Share

We do not sell or share your California Personal Information with third parties unless you have directed us to share this information through your affirmative acceptance of Marketing Cookies from assetmark.com or Targeting Cookies from ewealthmanager.com. If you have opted in and accepted those cookies, our websites share your IP address, the URL you came from, and your interaction with our websites with our analytics providers, third-party advertising networks, and social media platforms for their use in cross-context behavioral advertising across multiple websites. You can withdraw your consent at any time:

Specifically for assetmark.com, by clicking here to view and toggle off Marketing Cookies.
Specifically for ewealthmanager.com, by clicking here and selecting “Cookies Settings” to view and toggle off Targeting Cookies. You may also send us an opt-out preference signal through your privacy controls available on your web browser.

Date Last Updated: August 2024